The 150 years of Salmoiraghi & Viganò

Salmoiraghi & Viganò, the largest optical retail chain in Italy, is now 150 years old. A birthday celebrating these days with a communication plan that develops on national radio and print, billboards and Internet, but will have resonance, along with all the activities dedicated to the 150th anniversary, in every store and on the new celebratory website 150anni.salmoiraghievigano.it. The communication plan includes a national campaign focused on a promotion: "Salmoiraghi & Viganò is 150 years old. For you a frame as a gift" and a campaign dedicated to the city of Milan that evokes a historical poster of 1940. The campaign was organized by the agency Saatchi & Saatchi.