Silhouette launches Neubau Eyewear

Neubau, the seventh district of Vienna, is a hotbed of innovative ideas and trendsetting in music, fashion and all types of contemporary art. This district is the archetype of a new genre of creative areas, full of enthusiasm, that are developing in cities all around the world, generating their share of curiosity. This is where inspiration was drawn for the name of the new international brand of eyewear, Neubau Eyewear, to be launched worldwide by Silhouette International Schmied in June. “The Neubau Eyewear brand perfectly completes the company portfolio”, explained Daniel Rogger, CEO of Silhouette. “Quality eyewear made in Austria, perfectly capable of meeting the needs of a demanding public.” “Neubau Eyewear authentically and irresistibly reflects the current spirit of eyewear fashion,” added Daniel Liktor, brand manager of the new Vienna-based brand.