Safilo to launch Swatch eyewear

Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear.The creative, playful and lifestyle oriented Swatch The Eyes collection will be launched in spring 2016. The launch will be supported by the “I always want more looks” Swatch advertising campaign. Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear in its European production network. In line with the global brand commitment to high quality service to customers, Swatch The Eyes will be distributed through Swatch’s global retail network and initially in Safilo’s US retail chain, Solstice, followedby rigorously selected North American eyewear retailers. Swatch and Safilo intend to successively expand Safilo’s distribution to further regions across the world via an eyewear network of the highest standards, in addition to the Swatch Group’s own distribution network.