Safilo reinforces its presence in Northern Europe

The group reinforces its presence in Northern Europe with the creation of a new business region combining the UK and Ireland, with the Nordic countries of Sweden, Finland, Denmark, Norway, the Baltics and Iceland. The new Northern Region will be led by Fréderic Laffort, adding to his responsibility as Safilo UK Country Manager and Global Departments Store Channel Leader. The establishment of the Northern Region represents a further step in Safilo’s 2020 Strategic Plan, which aims to broaden its geographic coverage through consistent, high quality commercial capabilities to approach the market successfully with its growing multi-segment broad portfolio. The company also announced the opening of the Stockholm showroom – one of the more than twenty worldwide.