Safilo puts eyewear on rag & bone

Safilo Group has announced a new license agreement for the design, manufacturing and worldwide distribution of the rag & bone collections of sunglasses and optical frames. The agreement will run for five years starting from January 2018 until December 31, 2022. “With rag & bone we add a directional brand to our growing designer portfolio that benefits from an interesting market shift towards new, trendy and experimental brands”, comments Luisa Delgado, Ceo of Safilo. “This license thus opens different new business growth opportunities, especially in the US and the UK. It is consistent with our strategy to diversify across segments. Rag & bone collections will cover both men's and women's ranges and will be distributed in all rag & bone directly operated stores, e-commerce site at www.rag-bone.com, boutiques, department stores and the best optical stores worldwide.