
Relaunch of Trudi Eyewear line
New appeal for the Trudi Eyewear collection – made and distributed by AVM 1959 – with more models, a wider target age and revamped design. At the same time, Trudi Kidswear is a sign of new creativity and the desire to strengthen the world of kids with a line that is now strategic. With the new optical collection the target age can now be expanded to include older children of 10-14 years of age and so cover the segment of 3-12 year olds. In fact, the models for younger children, where plays of color and transparency make eyewear fun, are joined by models for kids who play at being grownup with rounded models in tortoise acetate and a retro flavor.