Ray-Ban makes its mark

Luxottica Group has signed a high-profile sponsorship agreement with Ferrari thanks to which the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery in each Gran Prix, starting from Silverstone.With this sponsorship, the Ferrari racing red and the Ray-Ban red merge into one single color putting the champion eyewear brand in a prime position in Formula One. Leonardo Del Vecchio, Luxottica Group’s Executive Chairman said: “We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence”.