Pitti Immagine Uomo hits 90
From 14 to 17 June, Fortezza da Basso is the wonderful venue hosting 1,219 brands/collections, including 536 from outside Italy. Limelight also on eyewear with Eye Pop.This is the 90th edition of Pitti Immagine Uomo, an important milestone in the history of an event that over the years has become the international benchmark for men’s fashion and the latest trends in contemporary style.The theme Pitti Lucky Numbers says it all: this edition is all about the aesthetic, graphic, and symbolic quality of numbers, in fashion and beyond fashion. Given that numbers secretly surround our entire lives, the entire Fortezza da Basso will be spectacularly populated by numbers with set design by Oliviero Baldini.There will also be a new digital art project to accompany the shows’ advertising campaign, interpreting the theme through the motion design technique.This summer, the event will once again feature eyewear with Eye Pop, the section organised in collaboration with Mido that provides a closer look at the link between glasses and fashion in terms of quality and design. Located on the ground floor of Central Pavilion, it has also been conceived to meet requests, on the one hand, from top buyers looking to expand the range of merchandise in their stores and increasingly more attentive to the world of accessories, and on the other hand, from eyewear manufacturers seeking important, stimulating synergy and contamination with the world of fashion. Curated by Alessandro Moradei, this year the section will feature 11 brands (Aird by Aireyewear, Blackfin, Clan, Dandy's, David Marc, Finlay & Co., Morà, Movitra, Siens Eyecode, Pugnale & Nyleve, and Spektre Sunglasses) selected for their DNA, strongly focused on creativity and innovation.Pitti Uomo will also be the stage for a must-see event, with the inauguration on the first day (14 June) of “Karl Lagerfeld - Visions of Fashion”, an exhibition in Palazzo Pitti curated by Eric Pfrunder and Gerhard Steidl that traces the photographic career of the maestro.Pitti Immagine will also be presenting “Florence Calling: Raf Simons”, an event to celebrate the return to Florence of one of the great innovators of contemporary fashion. Raf Simons will be showing his SS 2017 collection together with an event-specific project.Another event that promises to be spectacular will be staged by Cartier, with a glimpse of its male universe in the heart of the city, inside the walls of a fifteenth-century building. It will present its "Drive de Cartier", a stylish watch that teams the evergreen elegance of this Maison with the spirit of independence that makes the Cartier man stand out from the crowd.Finally, the traditional role of Menswear Guest Designer this year is covered by the Russian Gosha Rubchinskiy. His research teams the aesthetics of young cultures in post-soviet Russia with sportswear influence and ideas from photography and films.At Pitti Uomo he will present his SS 2017 collection, together with a previously unseen photographic project.The dates to remember are 14 to 17 June at the Fortezza da Basso in Florence.
