Oakley's first mono-brand concept store in Milan

Oakley has opened in Piazzale Cadorna in Milan its first concept store in Italy. A hightech concept store where you can explore the world of the brand. The new store features a column of LED screens at its entrance, which captures the attention of passersby. It’s the start of a journey immersed in the universe of Oakley, a brand that embodies sport performance, technology and aesthetics, worn by the world’s leading athletes who rely on its innovations for competing at the highest level. Inside the store, digital communication is the heart of the experience: images continually flow across an impressive video wall, evoking the faces of athletes, the emotions of their greatest performances, sporting events and showing some important milestones in the history of the brand, its technology and product design. In the store people can explore the latest innovations like Radar Pace, the result of years of research and development between Luxottica’s Oakley brand and Intel and buy from a wide selection of sunglasses and ski goggles, apparel collections and accessories, including limited editions.