New Italian sales network for Vuarnet

In order to renew and expand its sales network, Vuarnet appointed Umberto Valentini as the Sales Manager for Italy. Valentini will represent Vuarnet through his agents starting from this autumn season. The iconic French brand is renowned for its mineral glass lenses and is loved by celebrities such as Alain Delon, Mick Jagger, Romy Schneider. “For Vuarnet it’s a memorable relaunch, after many years of the absence from many regions of Italy”, says Lucio Lozza, Executive Director for Italy and Ceo of the American branch Vuarnet Inc. The renew of the sales network get involved 10 sales agents covering the whole country from the North to the South of Italy. This represents the conclusion of Vuarnet relaunch, that started at the beginning of 2016 with the appointment of actor Vincent Cassel as a testimonial of the brand.