New Italia Independent ADV campaign

The ADV campaign for the S/S 2016 Italia Independent eyewear collection show its undisputed protagonists - Italia Independent eyeglasses - on iconic and glossy fashion magazine covers. Created by Independent Ideas, the Group's creative agency, and the photographer and artist Pierpaolo Ferrari, together with his collaborator Alberto Zanetti, the concept of the campaign celebrates the fashion and lifestyle panorama and exploits one of its most iconic aspects: portraits on magazine covers. The Italia Independent logo, adapted graphically, becomes the title of the magazine, assuming the guise of a real fashion magazine. For I•I Eyewear, the youthful and technological family of the brand of creativity and style, the protagonists continue to be patterns created with digital printing methods, characterised by rich hues and geometrics inspired by India. The creative concept proposes faces painted on canvas onto which the frames’ textures that invade the image are magically transferred, breaking through the borders of the glasses to create an immense and colourful canvas.