New Balance goes to Mido

Eyewear Designs and L’Amy America have signed an agreement to distribute New Balance Eyewear in Europe, Canada and Mexico as well as select accounts and regional independents in the U.S. "We could not ask for a better fit to distribute our New Balance brand,” said Andrea Gluck, co-president of Eyewear Designs. “We are delighted to enter into a multi-year agreement with Eyewear Designs,” added Stephen Rappoport CEO of L'Amy America. “The New Balance collections in optical for the U.S. and optical/sun in Europe will further enhance and perfectly complement our current brand portfolio." The expected preview for the new collections will be at Mido 2016 for Europe.