Nature according to Tarian

While father Alain Mikli announces his return to eyewear following the sale of the brand to Luxottica, his son Jérémy Tarian is presenting us with a new advertising campaign. Uniqueness is in the family DNA and Tarian (the name of Mikli Jr.’s brand), after having transported us last year to the 1950s with images in which feet were transformed into hands, this year has turned its attention toward nature, reinventing pure materials such as ivory, marble, and semi-precious stones in polished acetate. The 2016 «Think Tarian» campaign is brought to life with images where the models posing against a solid colour background sport eyewear made of natural materials. The “true” frame is not worn, but rather delicately perched neck high.