Mykita's island

Since 2003, Mykita, the Berlin eyewear brand with the innovative patented hinge, has been making eyewear for the high-end market. Technology, design and constant product development are its distinguishing characteristics. The 2016 advertising campaign takes us to a Mediterranean island at the height of summer. Eyes squinting to gaze up towards the sky in the searing mid-day heat, feet moving in cool crystalline waters, a deep breath suggests a taste of salt in the air: the campaign is an anthem to summer. All the photographs are shot by Mark Borthwick on his trusted analogue Leica camera that is now 25 years old.