MIDO and Mailander win Assorel Award

Conceived and developed on an integrated plan by the agency Mailander, the communication strategy for the 46th edition of MIDO is based on three main objectives: devise a project with an international orientation, evolve from a B2B to a B2C dimension, and promote Made in Italy. These were the reasons that brought the agency the special “Digital Media” prize at the 19th edition of the Assorel Award, the coveted Italian award for public relations campaigns organized by the Italian association of full-service public relations agencies (Associazione Italiana delle Agenzie di Relazioni Pubbliche). Used to describe MIDO were the eight social profiles and one storytelling profile aimed at various targets, which contributed to enriching the event’s leading role.