Marchon Eyewear to launch Columbia Sportswear eyewear

Marchon Eyewear has announced an exclusive global licensing agreement to manufacture and distribute Columbia Sportswear-branded sun and ophthalmic collections. Columbia Sportswear Company has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. The range of sun and optical styles will launch globally in September 2016, and includes a technical line of Columbia PFG (Performance Fishing Gear) sunglasses. The collections will retail in Columbia stores, quality sporting goods stores, as well as in select optical retail locations worldwide. “Columbia presents exciting opportunities for Marchon while further enhancing our Sport/Performance division” commented Claudio Gottardi, President and CEO of Marchon Eyewear. “Our shared goal”, added Matt Merriman, Director of Licensing at Columbia Sportswear, “is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors. Whether you are on the water, on the trail or cruising around town, the new line will do just that.”