Liu Jo extends its license with Marchon

Marchon Eyewear and Liu Jo have extended the term of their long-term, exclusive, global license agreement for the design, distribution, promotion, and worldwide sale of Liu Jo sun and prescription eyewear. Since their debut on the market early in 2014, Liu Jo eyewear collections have met with excellent success, even surpassing contractual targets, resulting in the anticipated extension of the license. Considering such promising results, the new agreement also includes an automatic renewal clause one the new sales objectives have been reached. “In light of the optimism found on a European level, with more than 500 thousand units sold since the launch, we are forecasting a strong acceleration on an extra-European level, with a significant development potential in the United States and in Canada,” commented Nicola Zotta, Managing Director EMEA and Asia of Marchon Eyewear.