L’Amy America launches Champion

L’Amy America, part of International Luxury Group, has signed a multi-year license agreement with Hanes Brands, to market and distribute sunglasses and ophthalmic frames for the Champion brand. “We are delighted to partner with Champion North America to create eyewear collections for one of America’s most beloved, and one of the world’s largest, sport brands,” said Stephen Rappoport, CEO of L’Amy Group. The Champion brand boasts an 93% consumer awareness level, and is the 2nd volume sport brand in North America with product collections targeting men, women, tweens and children of all ages. Its new ophthalmic and RX sunglass collections will be fully supported by a host of point-of-purchase materials, including displays, lifestyle imagery, and bold product packaging.