Growth continues for Vista Eyewear

In 2015 the Vista Eyewear overall turnover came close to 5 million Euros and the Mad in Italy brand saw an increase of more than 14% on the Italian market over 2014.“In the first six months of this year we obtained growth of sales in Italy of 10% over the same period the last year” stressed Luca Marinello, Sales Director Italy for Vista Eyewear.“The goal is to close 2016 with +25% despite the difficult global situation, with terrorist attacks and bank instability, that is affecting consumer spending and introducing strong variability into the eyeglasses market”. The company have expanded also the sales network with the goal of reaching 10% of the almost 10,000 optical centers present in Italy. Marinello has also unveiled the new Mad in Italy UP collection, to be presented in September.The protagonists will be avant-garde materials like nylon and titanium, comfortable systems like screw-less hinges, the absence of welds and nickel.