Getty Images campaign scoops up multiple Cannes Lions awards

“Millions of Images. Endless Possibilities”, the unique global campaign created by Brazilian agency AlmapBBDO in partnership with Getty Images, the world leader in visual communications, has been awarded multiple honours (Print & Publishing – Gold Lion and Silver Lion, Outdoor – Gold Lion and Silver Lion, Digital Craft – Silver Lion, Film – Bronze Lion, Integrated – Gold Lion, Direct – Bronze Lion) by the Cannes Lions jury. The innovative campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces – the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis – in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.