From Rome to Södermalm

Emelie Mårtensson, decided to release a small collection of 5 pieces. Her expressive style and ironic imagery became quickly popular and the label expanded from a small tee shirt line into a complete women’s collection: 5Preview. Today it boasts a 200-piece collection that includes women’s wear, men’s wear, children’s wear and accessories. The brand experiments with colour, all over prints, and a multiple of fabrications including cotton fleece, washed silk and pure wool, a far cry from its earlier monochromatic days. Although the label originated in Rome, it was also based in New York until it finally settled in Södermalm, Stockholm.