FGX International to launch Levi’s eyewear

FGX International, a wholly-owned subsidiary of Essilor, has teamed up with the Levi’s brand to launch a unisex collection of branded Levi’s eyewear for both sunglasses and optical frames. The Levi’s brand is one of the most iconic, recognized and trusted trademarks worldwide. FGX International’s knowledge in producing superior quality glasses coupled with the cool, modern attitude reflected in the Levi’s collection will bring a new wave of fresh and current eyewear to the market. “The Levi’s core equities are founded on style and authenticity, and our team of designers have captured that essence by producing a stunning collection of original eyewear taking cues from timeless iconic silhouettes and infusing them with contemporary detailing and materials,” said Gina Lazaro, EVP Global Marketing for FGX. Levi’s eyewear will be available in LATAM, Europe and North America in optical stores, department stores and independent opticians.