Emporio Armani chooses Barcelona

The photographs for the Emporio Armani advertising campaign for spring/ summer 2016 were shot by Lachlan Bailey in Barcelona. The urban landscape in the background is the setting for models Luna Bijl and Filip Hrivnak. The camera catches them in poses of extreme physicality: moments of couple’s spontaneous dynamism. As with nature photos, the use of a telephoto lens emphasizes the movement and engaging vitality of the situations. The result is immediately energetic and fresh images that reflect the style of the brand. The campaign debuted this month in international publications and, as always, a part is dedicated to eyewear.