Einar Group grows up

The Einar Group, leader in the distribution of optical products through partners in over 30 countries with more than 100 million glasses sold over two decades, has announced the acquisition of the Sover Srl branch of Einar Italia. The operation capitalises on the Belluno-based company’s 50-year experience. Einar Italia signed an exclusive agreement for the design, production and worldwide distribution of sunglasses and optical frames with Valentin Yudashkin, the only Russian designer belonging to the French Chamber of Haute Couture. The Valentin Yudashkin Eyewear line will be distributed in prestigious outlets in Italy and abroad – with the exception of Russia, Belarus and Kazakhstan, already covered by another distributor.