Early renewal between Safilo and Max Mara

Safilo Group and Max Mara brand have announced the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until December 31, 2023. Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997. “Max Mara has become one of the very fastest growing brands in our portfolio”, says Luisa Delgado, CEO of Safilo. “We have more recently also made our common passion for Art and the celebration of Female Achievement an integral part of our Max Mara Eyewear concept, as initiated with Maja Hayuk and soon to be followed by a new female artist and inspirational collaboration” she added. Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories From the Milan Fall Winter 2016 Fashion Week.