De Rigo has a new brand identity

De Rigo has chosen MIDO to reveal itself as never before: on this occasion the company focused on De Rigo as a brand, its values, its history and uniqueness. As Barbara De Rigo, House Brands Marketing Director, explained: “We want to fully express the key elements and core values of our company, both to key industry players and end customers. In fact, our creations reflect a business made up of people, strong relationships, continuous research, creative manual processes, inimitable brands, stylistic innovation and excellent quality”. A completely new approach that is summarized in the concept and payoff, "We share the vision", which has guided the restyling of the company’s logo and website, and will culminate with the opening of its official social profiles.