Charmant USA launches new Awear Brand

Charmant USA has announced the launch of Awear, a new eco-friendly eyewear brand developed in Japan and designed by Yosuke Shimano. In the inaugural collection of optical glasses and sunglasses all of the glasses' frames and sun lenses are made with sustainable materials - the frames themselves are created from recyclable bio-based plasticis completely eco-friendly. And since the bio-based plastic is made from a plant-based material, the glasses are also said to absorb CO2 emissions. The temple pieces for each pair of glasses are hand-assembled, ultimately making the process more energy efficient. The frames are also designed with a high-chemical resistant material that eliminates the need for spray coating pieces, a factor that reduces overall water usage in production. Even the demo lenses are biodegradable and are made from a carbon neutral material called polylactic acid (derived from renewable resources like corn starch).