Charitable fashion

At the end of June Escada celebrated the inauguration of its new flagship store in Düsseldorf with an exclusive event. During the evening, it launched the limited edition of the Escada ML40 Düsseldorf Edition bag, a tribute to Margaretha Ley, the visionary founder of the brand. The inauguration event also supported an extensive charity campaign: for every post published on social media with the hashtag #ESCADADuesseldorf, Escada will donate €10 to Pink Ribbon Germany, an international charity organization aimed at creating a global community to support women with breast cancer, survivors and their families.