Captivating Europe

Eblock, the young brand of Made in Italy eyewear, has expanded its network in Germany, Austria and northern Europe. "Our aim is not the classic distribution system", began Umberto Valentini, the company’s general sales manager. "The desire is to create something between traditional distribution and agents". The new sales operation – which does not have a warehouse - 'collects’ orders and then the company itself handles them and takes care of shipments. In the light of these considerations, Eblock has clinched two important collaborations: with Al-Dente Brillen in Germany and Austria, and with Hans Goudezene, which will handle Baltic countries, Scandinavia, Iceland, Belgium, Luxembourg and France.