Blackfin never lost sight of its own origins

Always look ahead but never forget your past: this it the message of the new Blackfin communications campaign, a brand that, as it has grown and achieved success, has never lost sight of its own origins and their value. Never forget your past are the perfect expression of what makes up its DNA. With a subtle balance between space and time Giovanni De Sandre’s knowing lens captures the soul of Blackfin in a series of images exuding emotional tension. What Blackfin is today is the result of a deep-rooted heritage that gives value to the present and builds the future. A past that emerges majestically and is symbolised by the imposing Buzludzha monument on the peak of the same name in the Central Balkan Mountains, in Bulgaria, once a glorious icon of Communist power, now abandoned and crumbling. Seemingly in stark contrast to the thoroughly modern image of the two protagonists and their eyewear. Never forget your past is the campaign that pays homage to the maturity of Blackfin.