Big success for DaTE

This cutting-edge eyewear event closed on a high and from 23 to 25 September 2017 it will be moving to a location that reflects its creative spirit: the Leopolda in Florence.The 2016 edition of DaTE, the cutting-edge eyewear show, posted a 38% increase in visitors compared to last year and over 2,330 unique visitors, with buyers and trade operators looking to check out the extraordinary creations by more than 100 companies representing 170 brands from all over the world.The show was divided into three themed sections, the expression of the various souls that go to make up the universe of the DaTE: MILLENIALS—the newest brands inspired by street-style, ICONS— dedicated to the exhibition of avant-garde designers who have written the history of this sector and never cease to amaze, LUXURY—a showcase for the boldest creations which were all about luxury and exclusivity.“We received satisfied feedback from all the exhibitors, who see DaTE as a must-have opportunity for visibility, not only for our growing visitor number, but above all for the quality of the general public who come to DaTE”, commented Dante Caretti and Cristina Frasca, co-founders of the event.DaTE is continually evolving and precisely for this reason the next edition will be moving to Florence, Italy’s linchpin city and fascinating tourist destination with proven appeal. The chosen location is the Leopolda, a place that perfectly embodies the typical vocation for creativity and originality of this event. To meet visitor’s requirements, DaTE will be held from 23 to 25 September, coinciding with Milan fashion week, with appropriate synergies put in place. Because the DaTE experimental lab never closes.(Photo: Giuseppe Circhetta)