Anne Hathaway brand ambassador of Bolon

Bolon, a flagship brand of Xiamen Yarui Optical, a Chinese company that joined the Essilor Group in 2013, has chosen Anne Hathaway, the famous American actress, to become its brand ambassador in China, South East Asia and a few other territories. Anne Hathaway will appear in a communication campaign starting February 2016, across China including TV advertising, Internet, print and in-store. A video and pictures were shot in Los Angeles, featuring the brand tagline “My Style, My Bolon”. This confirms the willingness of the Essilor Group to strengthen the attraction power of its flagship brands as well as to accelerate its growth in a strategic market like China, but also in other countries. Bolon experienced success in the last 6 months in airports, in high end shopping mall and in duty free shops around Asia.