Alessi's IN-possible products on show

Alessi IN-possible. Before an idea is brought to life is a selection of projects that have never seen the light due to technical problems and financial limitations. They will be displayed at Triennale Design Museum in Milan from 17 December 2016 till 8 January 2017. Ordered chronologically from the 1920s to the present day, the event showcases over 50 projects by some of the most famous Italian and international designers and architects - from Ettore Sottsass, Achille Castiglioni and Aldo Rossi to Philippe Starck, Zaha Hadid, Patricia Urquiola, Ronan and Erwan Bouroullec. Sketches, renderings, technical drawings, prototypes first versions, research into new colours or finishes, prints, semi-finished products, the exhibition illustrates the complex combination of factors leading to the creation of an industrial product, where higher, cultural and social issues are joined by practical, concrete and financial matters. The meeting between the designer and the company represents a key moment in this process. This continuous and open dialogue susceptible to the deviation, sometimes unexpected sees an “In-possibility” become a “Possibility”.