A return to the past

The new advertising campaign by Comptoir des Cotonniers is built around two three-minute films and a series of portraits. Called #ComptoirStories it is a flashback showing the familiar faces that have symbolized the brand for over 20 years. In 1997 the brand brought something new to the history of fashion by choosing mothers and daughters to star in its campaigns. After a long search in the archives, the French brand found two of its first muses: Pauline and Philippine. Both adolescent when they posed with their mothers and sisters, in #ComptoirStories they now tell their stories through the lens of photographer Quentin Briey and director Lise Lang-Willar.