A new face for Transitions

Transitions Optical is coming back on Italian screens with a brand new campaign featuring a young and beautiful new face. Canadian actress and model Laurence Leboeuf is embodying Transitions lenses wearer: a modern and proud glasses wearer, looking for the best performing and versatile lenses.“Ask more to your lenses. Ask for Transitions”: this is the leitmotif of the new campaign that highlights the added value of Transitions® dynamic lenses, letting the audience discover its latest novelties ' designed ' by innovation, to offer a vision of the world in its best light.