A new chapter in Armani's campaign

Seizing the moment that precedes an important event: the moment of suspense before setting off on an adventure, whether it is the premiere of a ballet, tasting a completely new recipe, waiting behind a film camera, or the moment before the start of a competition. This is the leitmotif of Different Eyes, Different Lives, the new chapter in Frames of Life, the Giorgio Armani Eyewear campaign. The new protagonists’ real-life moments are revealed in short video-stories, in which voices and experiences are always filtered through the eyewear in the Giorgio Armani Frames of Life optical and sun collections. On www.framesoflife. com you will encounter Turkish designer-surfer Caner, Italian ballet dancer, Damiano, America’s Miss Rodeo Oregon 2013, Nicole, French-Asian food blogger, Mimi, and Austrian filmmaker, Richard. The eyewear in the Frames of Life collection represent the essence of Giorgio Armani style: impeccable artisan models with meticulous attention to detail, where design with a retro flavor and the most advanced technology meet to encompass a perfect moment.