
A new branch of De Rigo Vision in Germany
After Dubai, De Rigo Vision has inaugurated a new branch in Germany. With offices in Frankfurt, De Rigo Vision D.A.CH. will aim to extend and consolidate the presence of the group in German-speaking nations: Germany, Austria, and Switzerland. By coordinating with the headquarters in Italy, the new team will deal with a wide range of business aspects: product development, brand management, marketing, and sales, and will be backed by a strong sales team. Currently De Rigo is present in the D.A.CH. area with the house brands Police, Sting, and Lozza and with the licensed brands Carolina Herrera, Chopard, Escada, Furla, and Nina Ricci. The inauguration of the Frankfurt branch came hot on the heels of the announcement of the collaboration of the Escada eyewear brand with the German top model Lena Gercke (seen in the photo).