A multimedial approach

With the right mix of hybrid sport metropolitan attitude and sophisticated urban tailoring, Z Zegna's new multimedia SS16 advertising campaign portrays an inspired breeze of freedom that stems from the tendency to break the rules. The video is available in multiple formats. True to its trademark “Be Your Own Style” philosophy, the polished color combinations, innovative Techmerino wardrobe and stylish yet sporty attitude combine to emphasize a single, poignant message: “Stand Out From the Crowd”. The campaign, inspired by the cosmopolitan atmosphere of Barcelona, leverages playful visuals to highlight the lightness and versatility that are pillars of the entire collection.