Sunglass Hut main sponsor of London Fashion Week

In September Sunglass Hut made its debut as the main sponsor of London Fashion Week, the event held twice a year (February and September) in the British capital. For three years (the length of the partnership) Sunglass Hut will share the best of the collections on the English runways and the latest trends in street-style, in addition to being a retail and marketing mentor for the hundreds of stylists included in the official calendar for London Fashion Week. For the September edition, the chain worked with stylist Gareth Pugh who designed the LFW tote bag created for the London shows and personalized by different English stylists to make it a cult object for fashionistas.