
Strength in numbers
The social campaign “Buy Vision, Give Sight” will unite the Revo brand, Bono, the U2 frontman, and Brien Holden Vision Institute of Sydney, in the fight against preventable blindness and low vision. For every pair of Revo sunglasses sold, the company will apportion $10 to the initiative. The funds will contribute to guaranteeing fundamental eye care services and the long-term development of a more dependable system of ophthalmology services in the relevant communities. During the U2 world tour, Bono will wear exclusively Revo eyeglasses. The singer has also designed "Bono for Revo", a capsule collection of sunglasses available from the fall in North America; as with all Revo sunglasses, $10 will be allocated to the Brien Holden Vision Institute.