"You Move Me": the new Maui Jim’s collection
The Company debuts first ultra-luxury, limited-edition, wearable art sunglasses Something exquisite happens when you combine art with excellence. In the case of Maui Jim's first ultra-luxury sunglasses collection, titled You Move Me, colourful interpretations of Hawaiian flora and fauna are brought to life by internationally renowned Hawaiian Artist, Charlie Lyon. Lyon's work was transferred on limited-edition pairs of sunglasses that let you see the world like you've never seen. Artwork for the collection is based on a vivid painting by Lyon that is evocative of the Maui Jim lifestyle. "The art was inspired by seeing my familiar Hawaiian environment through new eyes with a newfound level of clarity and vitality," said Lyon. "In the painting, you see the swirling sea turtles that I spy under my surfboard in the deep-blue sea. I've added the butterflies that float outside my studio through the banana trees and tropical flowers. There are Plumeria flowers that fill my studio with a dreamy scent. The Hibiscus flops over my fence and surprises me with flashes of color. That's what moves me." The sunglasses are made more memorable because the elegantly inspired artwork is combined with Maui Jim's PolarizedPlus2® lenses that are unrivaled in their ability to cut UV rays and glare while enhancing colour to produce clear, brilliant vision. The results are sunglasses that are literally a work of art. "At Maui Jim, we work to create an experience," said Richard Walker, Maui Jim's Director of Product Development. "This collection harnesses the beauty of Hawaii in a collectible piece of wearable art that captures the spirit of the islands. These sunglasses are an example of our focus on unique, meticulous craftsmanship that merges with our proprietary lens technology, so that every moment you spend in your sunglasses is more memorable and brilliant." The You Move Me collection is anchored by two frame shapes – a rounded, oversized frame (Style #280) and a squared-off, slightly retro frame (Style #277). Lyon's painting was lovingly reproduced on the finest Italian silk to bring out the richness of the painting's colors; then printed on acetate frames using ultra-high-quality printing techniques to bring out the fresh, true hues of the painting on deep navy, peacock or black backgrounds. Made in the collection's two shapes, the printed styles come in (left to right above) Silk Print with White Trim & Teal Interior with Neutral Grey lenses (Style #GS280-51), Navy with White Trim and Silk Print Interior with Maui Rose® lenses (Style #RS280-52) and Black with White Trim and Silk Print Interior with Neutral Grey lenses (Style #277-53). Maui Jim's MauiPure™ lenses can be found in every frame of the collection. They are ultra-light and scratch- and impact-resistant for long-wearing comfort. In Europe, only around 300 select retailers will carry the You Move Me Collection that are produced in limited quantities. Maui Jim's PolarizedPlus2 lens technology has received the Seal of Recommendation from The Skin Cancer Foundation as an effective UV protectant because the technology cuts 99.9 percent of glare and eliminates 100 percent of UVA and UVB rays on both sides of each lens. The lenses are recognized as safe and effective sun protection and are an important part of an effective defense program against skin cancers of the eye and eyelids. Additionally, only Maui Jim's technology significantly boosts color, definition and depth perception through the use of three rare earth elements. Style #277 features Maui Jim's patented bi-gradient mirror system that is darker at the top and bottom of each lens, so the lenses "squint" for the wearer. Style #280 features the company's MauiGradient™ lenses that are darker at the top of the lens and gradually get lighter towards the bottom. The lenses use waterproof and oleophobic coatings to shed water and show and repel grease and smudges.
