At Mido in order to increase brand visibility

Out of Mido? It should be fertile soil for a fun and fulfilling experience! "As we have now reached certain "maturity" as far as penetration/distribution in Italy, our focus has shifted from a more "new business" oriented approach to the maintenance of existing relationships", explained Maui Jim international marketing manager Martijn Van Eerde . "MIDO of course is a good place to do so. Equally important though it the fact that MIDO is a good platform to expose the brand to visitors from markets where our brand is not present yet. If and when we do decide to enter those areas, those potential partners will already know our brand which will speed up penetration".   The company's marketing manager is not saying too much about the new developments it will present this year and only confirms that "there is a series of products and initiatives in the pipeline but at this point not 100% sure yet which ones will be ready in time for the show". You'll just have to wait and see them for yourselves at Mido.   "Hopefully many visitors will share our optimism, even if it is of the careful type. There definitely is a tentative breeze of optimism for 2014 and beyond blowing through Europe, let´s feel some of that at MIDO! This is what the company expects from the 2014 edition."   Also totally positive are Martijn Van Eerde's comments about Out of Mido 2014: "It is the first time we will exhibit at it and I have never visited it before either. But the format sounds exciting while Milan of course is the perfect city for it. That combined with the cool location and good timing should be fertile soil for a fun and fulfilling experience!"