X-Ide presents new “Light Your Eyes” campaign

Eyewear is the absolute protagonist of the new advertisement visuals Light Your Eyes or illuminate your expression. A double meaning for the new Immagine98 campaign that indicates a change of direction in visual communications for the X-IDE brand. The eyewear is shown in the foreground as a style detail and accessory that highlights the personality of whoever chooses it.   "Light Your Eyes" is a direct appeal that totally includes end-consumers in the campaign: it is addressed to them and the eyewear is inextricably connected to them. By choosing X-IDE eyewear, consumers illuminate and light up their eyes with a touch of color that releases positive energy. In the visuals, this vitality is emphasized by the use of light: a special glow that enfolds the protagonists, who are no longer exceptional artistic personalities because of their creative genius but regular, mature, strong and determined people. It's like saying that when you choose X-IDE eyewear you make a knowledgeable choice of style.   The photos will also be the protagonists of outlet materials offered by the company to eye care professionals every season.