THE PAID CECOP FORMULA IS ACCLAIMED AS THE SOLUTION THAT KEEPS THE GROUP ONE STEP AHEAD

The Group awards a fidelity prize for opticians who purchase from its partner companies Several years after it was first introduced on the Italian scene, the Paid CECOP Formula remains an unrivalled benefit for Group affiliated opticians.   The Paid CECOP Formula is the fidelity prize the Group offers opticians who purchase from partner companies: a concrete, tangible money prize. Born of Jorge Rubio's insight, founder and CEO of the Spanish Group, the Paid CECOP Formula has been enriched over the years with new opportunities for affiliates. Today it is organized into multiple levels that meet the requirements of several optical stores of different sizes.   It is estimated that the CECOP initiative and support of suppliers that have long partnered the Group will make 2014 record an increase in prizes awarded to affiliates. The Paid CECOP Formula is thus acclaimed as the solution that keeps the Group one step ahead. Established 18 years ago in Madrid, today the Group is proud to have the most extensive international presence with 800 affiliates in Italy and more than 3,400 branches in the world. Such goals are only achieved with a reliable organization and the capacity to actually offer independent opticians added value services, ranging from marketing campaigns to brand products, just to mention a few.