THE NEW BURBERRY TRENCH COLLECTION

Autumn/Winter 2014 Collection of sunglasses and optical frames, created to celebrate the launch of the new women's fragrance, My Burberry Designed in Britain, and made in Italy, the collection of hand-assembled frames underlines the brand's heritage in craftsmanship and innovation. The collection is inspired by the iconic Burberry trench coat, reflecting many of its signature design details. Square, butterfly and cat-eye shaped sunglasses are crafted in horn-effect acetate, reflecting the buttons of the trench coat and the distinctive design of the My Burberry bottle cap. Clear temples mirror the My Burberry glass bottle; while check details are taken from the trench coat's iconic lining, first used as a badge of origin in the 1920s. The collection also includes square-shaped opticals in horn-look acetate. Under the creative direction of Christopher Bailey, Chief Creative and Chief Executive Officer, the Trench Collection is featured as part of the Burberry Autumn/Winter 2014 global media campaign. Shot by Mario Testino, the campaign features British models and actresses Cara Delevingne, Suki Waterhouse and Malaika Firth wearing the new Trench Collection eyewear with Autumn/Winter 2014 Burberry trench coats, the Colour Block Check Blanket Poncho and cashmere scarves.