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SAFILO AND JIMMY CHOO RENEW THEIR PARTNERSHIP

SAFILO AND JIMMY CHOO RENEW THEIR PARTNERSHIP

The companies renew the eyewear license agreement through December 31, 2018 Safilo Group - the Italian creator of totally integrated eyewear and top quality, reliable worldwide distributor - and Jimmy Choo – the iconic fashion brand of luxury accessories – are pleased to announce the automatic renewal of the license agreement through December 31, 2018, for the design, manufacture and distribution of the sunglasses and optical frames collections with the Jimmy Choo label. The renewal is the result of the extraordinary growth of the Jimmy Choo eyewear business in major countries, especially in Europe and North America. "We are pleased to count Jimmy Choo among our top brands that have a high growth rate and are sector leaders", commented Luisa Delgado, CEO of Safilo Group. "His glamorous, feisty style is a recognized symbol of luxury and inspires the creation of distinctive eyewear that is an exceptional attraction in markets where the brand is distributed through selected premium channels. We see huge potential for accelerating brand growth, especially in Asia Pacific, China and Latin America, where we can count on our new commercial leadership." "We are glad to continue our partnership with Safilo", added Jimmy Choo CEO Pierre Denis. "We have the advantage of a strong and collaborative relationship for creating designer products that reflect the personality of the Jimmy Choo brand and the artistic vision of our creative director, Sandra Choi. Safilo's expertise in commercial distribution enhances the quality of our brand in the best outlets, worldwide. We are pleased about increasing our presence in the global eyewear sector."
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