ROLF Spectacles: focus on the HORN collection

The Tyrol company: "our success? Design, materials, authenticity and passion" - It's time for MIDO and the many expectations that come with it. What are yours? "We are looking forward to a successful MIDO 2014, with further strengthening our existing client contacts but also winning over new clients", said ROLF Spectacles marketing management on the eve of the Milan fair. "We are also expecting to raise heightened awareness with our new collections and designs and liaise with the press and media for some great press and media coverage on ROLF Spectacles, the "Original", finest handcrafted eyewear from Tirol, Austria".   ROLF is looking with confidence at the start of the new year: "It feels like 2014 is going to be a good year in many aspects, for the eyewear industry in general it would be "hope", for ROLF Spectacles in particular it would be "confidence" together with "courage", "curiosity" and "passion", which is what drives us to go that step further and constantly develop new techniques and implement new materials and new designs. Our patented techniques (glazing, wooden hinge etc.) are just another proof for the constant development and the strong urge to deliver perfection with finest wooden frames made out of real wood, coming in thin, elegant styles".   The effects of the crisis according to the Austrian company. "Safe havens, however this is not without much hard work and team effort to be able to accomplish our ever-growing success".   - Shape, color, material. What will be the successful factor for eyewear in 2014? "A combination of everything, it is about the whole package, not the individual parts and it is about customer satisfaction, which comes first. For ROLF Spectacles, it is the perfection of design and material together with real craftsmanship that makes the difference, it is authenticity and passion that complements the whole package and proves a successful factor. The main success factor and the uniqueness of the product is undoubtedly the strong and honest story of ROLF, a small, family-run business situated in the heart of the Tyrolean Alps. It's a story that started as an experiment in a basement in 2007, culminating with the Silmo d'Or in the "Technology and Innovation" category at the Silmo Paris in 2009. To date, further numerous international awards have been achieved and the ROLF team is going stronger than ever".   - Lastly, what new developments will you present at MIDO this year?. "We have a range of new products to be presented at the MIDO this year, as it already says they will be presented at the MIDO, however the main focus will be on our new HORN collection and the pure HORN design, which has already managed to raise interest and will continue to do so at the MIDO 2014".