Rodenstock: the countdown to Mido 2014 has begun

New Sunny Days campaign, new collections and proposals for licensed brands are the new developments to be presented at the fair Rodenstock returns in grand style to Mido 2014, the Italian and international stage dedicated to eyesight professionals.   In the photochromic lenses area at Mido, the German brand will present the new Sunny Days campaign, the star of which is a new intelligent sunglasses concept that combines functionality and elegance to guarantee optimum vision quality and maximum comfort in all light conditions.   The Rodenstock world dedicated to frames and the eyewear universe will have two important developments. The Claudia Schiffer by Rodenstock collection, an exclusive line signed by the German top model, and rocco by Rodenstock, the legendary eyewear that was launched in the Sixties and is making a return this year with an entire collection of its own. Obviously not to be left out are the renewed 2014 collections by the brands under license - Porsche Design, Mercedes-Benz Style and the historical dunhill brand.   Now at its last stages, Rodenstock will describe the road to Mido in previews and exclusives shared with the Italian community on Facebook. So the brand's fans can be updated in real time and follow all the live events of a 2014 edition that promises to be very interesting.