Rodenstock’s Linea Diretta celebrates its first year

The toll free consumer information number supporting eye care professionals celebrates its first year Rodenstock Italia is celebrating the first year of Linea Diretta, an effective and efficient free service that puts consumers in touch with ophthalmologists who can answer any queries or doubts about ophthalmic lenses and vision wellbeing.   Linea Diretta is the dedicated toll free number (800.088.204) that was set up by Rodenstock in 2013. Over the months it has been used by hundreds of people for receiving reliable, real-time answers about ophthalmic lenses. It offers consumers significant support for making a knowledgeable choice of eyewear.   This initiative is an important step in the Better Vision System, Rodenstock's detailed strategy that guides consumers and optometrists in an experience aimed at creating the Perfect Eyewear, the ideal combination of lens and frame. Linea Diretta integrates perfectly with the successful project by which Rodenstock aims to provide final consumers with the necessary tools and information for making a knowledgeable purchase. This begins with information from the website and social networks and continues with consulting an eye care professional at the outlet.   This complete customer service was created to work with and support partner eye care professionals and to direct customers to the numerous outlets located throughout Italy, where they can benefit from the availability and experience of sector professionals when choosing the Perfect Eyewear.   The Linea Diretta service operates from 10am to 6pm, Monday to Friday. Calls will be returned if operators are momentarily unavailable.