Rodenstock Canada Improves its Website

The company presents a new tool to expand brand awareness With the launch of its newly designed website, Rodenstock Canada stylishly highlights its widely admired lenses and frames while providing more technical information and easier ordering for opticians.   The Canadian site, at www.rodenstock.ca, offers a comprehensive product guide (www.rodenstock.ca/product-guide) packed with detailed information about the benefits and technical specs of Rodenstock lenses. Optical professionals can also complete orders online and take advantage of sales incentives.   A direct connection to Rodenstock's international website (www.rodenstock.ca/international-site) provides easy access for consumers who want to learn more about Rodenstock's unique manufacturing processes or browse the various collections of frames. They can also search for a local optician at www.rodenstock.ca/find-an-optician.   Rodenstock Canada Managing Director Jeremy Carvalho said the improved website is part of an ongoing push to expand brand awareness among Canadian opticians and consumers. "In other parts of the world, Rodenstock is very well known for its premium quality," he said. "We've been successful because of a solid investment in research and development. Canadian consumers are astute. They want to benefit from that commitment to engineering and design. They want the best possible vision and stylish, quality frames. And opticians want to provide that for their customers."   The introduction of Rodenstock's updated website coincides with several significant Rodenstock product launches for Rodenstock this year, like the Rocco collection, which includes 32 cool and casual frames, and the "Claudia Schiffer by Rodenstock" line.